Cadbury have been on a roll for sometime now with some interesting product launches under the Dairy Milk brand, most recently with the Oat & Crunch and Marvellous Ice Creams. However, I was quite surprised when I first saw the new range of Cadbury Dairy Milk Puddles chocolate bars - the whole design and concept just seemed so unappealing to me. However, I decided I should at least give them a try when I found out that these are the first Cadbury tablet sized chocolate bars that contain a soft centred filling.
I have to be honest appearance of this bar does absolutely nothing for me, in fact I find it quite off-putting. The swirly "puddles" look more like bug eyes to me and even Mr. Grocery Gems declared it as looking ridiculous. On a more serious note, this bar is also very small at only 90g, I can't help feeling that this indented "Puddles" design is all about giving us less product for the same price as a 100g bar.
However, all that is nothing compared to the visual grossness of the mint filling of the Dairy Milk Puddles. Why choose such a yellowy shade of green for a mint filling? It should be white or at least a greener color. Honestly, take a bite and get a bit of this gooey stuff trailing down and it looks disgusting. Anyway, I know this is all purely about the appearance so I'll move on.
The flavor itself is tasty enough, with the smooth Dairy Milk providing a nice background to the mint filling. The mint flavor is very sweet but it does have a refreshing peppermint edge to it. The texture of the filling was softer than I was expecting, but I would describe it as oozy rather than runny.
Overall, we did enjoy the flavor here (apart from Mr. GG who wouldn't try it) but we are obviously not the target market for the Cadbury Dairy Milk Puddles. I've really liked most of the recent Cadbury new releases but this one just isn't for me.
Grocery Gems Review: Cadbury Dairy Milk Puddles Smooth Mint
RATING: 5 out of 10.
Buy them again?: No.
Nutrition (per 1/4 of bar): 112 calories.Vegetarian: Yes.
Purchased: Asda
Price: £0.98p (special offer).
