“YouTube is a valuable marketing venue in part because of the long shelf life of content. A video generates about 40% of its total views in the first three weeks, another 30% through twelve weeks, and the final third through the life of the video.
However, the biggest challenge many large brands face is that they spend more energy on video production and not enough on marketing. Case in point: More than half of the videos produced by the top 100 global brands have less than 1000 views. So, how can brands on YouTube generate a respectable amount of views for the long haul? Pixability analyzed the top global 100 brands to develop a set of best practices.” More>>>
