Rara Avis by Sonal Verma
RARA AVIS
FALL/WINTER 2014
UN (HERD)
As the season dawns upon us we try to mystify ourselves in search of our
individuality. The need to feel detached yet be omnipresent calls for subtle and
Leather signifies the need to un (herd) yourself; to feel exclusive in these one off
pieces with timeless details and silhouette that spell contemporary ease.
Hand done stitches and fine embroideries that glorify the Indian craftsmanship
are put into an unexpected concoction of materials and application that take a
The deep bejeweled colors like maroon and burgundy slip into mystic black for
muted details in clothing that are intricate and esoteric.
special note in this collection.
An intense spell.
Sonal Verma began her career in fashion as a trend analyst who went on to do various forecasting and design based projects before launching her brand, RARA AVIS. Her design philosophy finds its roots in the labyrinth of everlasting fashion that is full of wit and conscious disorder.
The foundation of her ingenious being lies in the ability to think before and after the idea is conceptualized. Collecting unconventional materials and continuously creating new surfaces triggered off as an interest, which soon became the backbone of her work and the raison d'être of her collections. Her stint as an interior stylist for the French Restaurant in New Delhi by the same name in 2012 has strengthened her passion into a profession and exposed her to the dimension of space.
After completing a Masters' degree at the European Design Labs program at the Instituto Europeo Di Design, Madrid, Spain in 2009 she was invited to the MAD IS MAD Art Gallery in Madrid to showcase her work following which she returned to India to join the International brand POEM as Creative Head in 2010; where she displayed her design abilities to its best.
The National Institute Of Fashion Technology, New Delhi, India gave her a chance to work as a 'Trend Analyst' where she gained her expertise by working in the field of trend spotting and analysis moving on to becoming a Guest Lecturer as well on the subject. She is a practicing Fashion Forecaster and has been involved in various projects with renowned names like the COTTON COUNCIL INTERNATIONAL & ONIO DESIGNS amongst many others.
She was given the chance to Work with Designers ROHIT GANDHI and RAHUL KHANNA for their label CUE as part of her graduation project. It not only won her the accolade for being the' MOST INNOVATIVE DESIGNER '08 'of the year at N.I.F.T, New Delhi but also prepared her for greater things to come.Sonal has worked with eminent designers like Ritu Kumar, Rohit Gandhi & Rahul Khanna , Asheema and Leena Singh, Mandira Wirk and Ashii by Ashima Singh who have helped her realize and cultivate the creative spirit. Her work experience of more than four seasons with each designer encouraged her to venture out into other fields of design.
Her latest projects as an interior stylist has included working with French -Italian restaurant Bonne Bouche in New Delhi which has used leather as the main focus which highlights the designers strengths.
