With all the discussion about price increases at Uniregistry on certain new gtld strings, I reached out to a sponsor here at TheDomains, Radix. I wanted them to let our readers know what their plans were as far as potential price increases.
Sandeep Ramchandani, Vice President and Business Head at Radix had this to say:
At Radix, we had made a conscious decision to operate only broad-based extensions. TLDs which operate at higher volumes enjoy better scale and can operate at lower per unit costs. This formed the basis of our pricing decisions.
As a result, TLDs such as .host and .press, which are relatively narrower, have been priced much higher than those like .site and .online which really aren’t constrained by a glass ceiling of a limited market.
While we’re off to a strong start across all our extensions, we’ve barely scratched the surface of their overall global potential.
We have no immediate plans to increase our wholesale prices. In fact, we continue to actively run discounts and special offers for customers and domain investors.
