- August 18, 2016
- 0
- Email This Post
- Print This Post
Putting a Toe in the Live Video Stream With Periscope
2016 is shaping up to be the Year of Live Streaming.
Of course, integrated marketers are already familiar with the increasing popularity of video.
To reinforce the point for those readers who need it, more than one billion (!) people now use YouTube. So it’s hardly surprising that social media networks like Twitter, Instagram, and Facebook have added video to their services. New platforms centered around video have also emerged (e.g. Vine, Periscope, Meerkat) to catch a piece of the action.
Unlike social sites like Instagram and Vine, which allow users to shoot and share short video clips online, Periscope lets users post live video streams. According to the founders of Periscope, “We realized there is no better way to experience a place right now than through live video. A picture may be worth a thousand words, but live video can take you someplace and show you around.”
Here are a few tips for getting the most from your Periscope broadcasts.
Choose the Right Time
Since Periscope is affiliated with Twitter, that’s the primary channel where your videos will be promoted and seen. Consider researching your Twitter audience before broadcasting.
Attention spans are short (especially for mobile viewers), so make sure your videos grab the viewer from the start, otherwise you’ll quickly lose them.
Periscope saves videos to the app automatically (they can be manually deleted), making them available for your followers to watch for the next 24 hours. You can also choose to save your Periscope videos to your phone.
Choose an Interesting Title
Your user name and video title are all that users will see when scrolling through recent and featured videos. So it’s crucial that your title describes what people can expect to see in the broadcast and why they should watch now or replay it later (within 24 hours).
Share Your Location
Periscope offers the option of choosing a private broadcast, sharing your video on Twitter, and sharing your location. If you want to attract more viewers, share your broadcast on Twitter and activate the location-tagging feature.
Respond to Comments
Periscope viewers who are watching your stream live are able to comment and “like” the broadcast. Other viewers can see the comments and number of likes. Take time to respond during the broadcast to encourage more engagement and give your broadcast the feel of an actual two-way conversation.
