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Another inspiration pinboard find: the latest ad from one of my favorite lines, Joie. I have more Joie in my closet than any other, so I’m especially excited that they’re stepping up their brand to a whole ‘nother level by recruiting Julia Restoin Roitfeld (artist and daughter of Carine, ex Vogue Paris Editor-in-Chief), Poppy Delevingne (model, socialite and sis of model Cara), and Anouck Lepère (model and real-life friend of Dries van Noten and Olivier Theyskens) for this beautifully conceptualized vision. CEO and Creative Director Serge Azria explains, “Our concept has always been casual, comfortable, and luxurious, with each of these women embodying that idea.” Lesson here: live, learn, love and work your own personal style, and opportunities will abound!
Want more? Check out the behind-the-scenes video here >
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Photographer, Alasdair McLellan; stylist, Julia von Boehm; for Joie
