PANDORA Jewelry, one of world’s largest jewelry brands, announced today a partnership with contemporary singer, songwriter and entertainer Martina McBride. The mother of three will be featured in PANDORA‘s print advertising in a variety of U.S. and Canadian magazines such as Fitness, Lucky, Every Day with Rachael Ray, Redbook, Canadian Living and Style at Home.
PANDORA Jewelry partners singer Martina McBride
PANDORA is also the sponsor of several of Martina’s concerts from June to December 2013. At the concerts the 30-year-old brand, which prides itself on offering high-quality jewelry that celebrates each woman’s personal style and individuality, will have fun, interactive elements for Martina’s fans—including chances to win some of her favorite PANDORA jewelry pieces and upgraded VIP concert tickets.
PANDORA Jewelry partners singer Martina McBride
“I am really excited to work with PANDORA, a brand that celebrates the qualities that make a woman unique,” said Martina. “As a busy working mom, I enjoy being on stage as well as the simple joy of laughing or spending a quiet moment with my daughters. PANDORA offers unique jewelry that reflect special moments that I cherish.”
PANDORA Jewelry partners singer Martina McBride
“Women frequently use music and jewelry to express their memories, life story and individual style. Both Martina and PANDORA are renowned for celebrating the strength, beauty and character of women,” saidAngel Ilagan, Vice President, Marketing, PANDORA Jewelry, North America. “We are excited to help commemorate Martina’s unforgettable moments and to connect with her fans at concerts.”
The four-time CMA Female Vocalist of the Year and three-time ACM Top Female Vocalist is well-known for her chart-topping hits that celebrate women such as “Independence Day” and “This One’s for the Girls.” She’s an artist not afraid to conquer complicated topics about love and relationships with songs like “Teenage Daughters,” “Wild Angels” and “Wrong Again.”
Martina also sings about some of the bigger issues and struggles facing women such as domestic abuse in “Broken Wing” or her 2011 hit “I’m Gonna Love You Through It,” which serves as an empowering anthem for women battling cancer, their families and other caregivers.
