When it comes to the smartphone market in India, many new local and international brands are joining the race. The newer entrants offer smartphones with high-range specifications at lower range price.
However, I think I personally would feel better when I buy smartphones from a known brand, even if I am buying a budget device. Panasonic is one such known brand. Its market share in smartphone market may not be very big yet, but we have been using other types of phones and other large electronics from Panasonic since long.
Recently, Panasonic launched a new range of smartphones. This is Panasonic Eluga Mark Series of 4G/LTE smartphones.
Eluga Mark smartphones are Phablet devices with 5.5 inch IPS display. It is dualSIM phone with 4G/LTE capability. It is equipped with 1.5 GHz Qualcomm Snapdragon Octa Core processor. It has 2GB RAM and 16GB internal storage. The storage is expandable up to 32GB with microSD card. Eluga Mark has Android 5.1 (Lollipop) Operating System and Panasonic FitHome UI. It is powered by 2500mAh Battery. Eluga Mark has 13 MP rear camera with LED flash and 5 MP front camera. These smarphones are available in Royal Gold and Metallic Grey finish.
The features of Eluga Mark include fingerprint sensor and Android-For-Work for enhanced security and BYOD (Bring Your Own Device) support. This is useful as more and more users are using their smartphones to access and store sensitive data that can be misused by cyber criminals. The good thing about the fingerprint sensor of Eluga Mark smartphones is that users have the option to configure up to 8 different finger prints to allow more than one user to access the phone using fingerprint sensor.
Pansonic Eluga Mark smartphones are available at a best buy price of Rs. 11,990.
Commenting on the launch, Mr. Pankaj Rana, Business Head - Mobility Division, Panasonic India, said, "With the growing use of smartphones for a wider range of high-risk activities such as access to cloud data and private information, mobile security is a top priority for users. This control-sensitive device, which achieves complex tasks with the press of a finger or a swipe of the thumb, is personalized for the user and protects the smartphone investment. We are approaching an end of the year which brings our portfolio for 2015 to a total of 16 new devices launch with a few more to come. In 2016 we would be focusing on "Make in India" and 4G enabled devices by targeting international markets and regions.
Important Specifications of Eluga Mark:- MODEL NAME: Panasonic Eluga Mark
- DISPLAY: 13.97cm(5.5) IPS HD (1280×720) pixels
- PROCESSOR: 1.5 GHz Octa Core Qualcomm snapdragon 615
- OPERATING SYSTEM: Android™ 5.1 (Lollipop)
- RAM: 2GB RAM
- INTERNAL STORAGE: + 16GB ROM (expandable Micro SD up to 32GB)
- CAMERA: 13 MP Rear Camera with LED Flash / 5 MP Front Camera
- BATTERY: 2500mAh Battery
- CONNECTIVITY: Dual SIM (4G/3G+2G)
- GSM- 900/1800/1900 UMTS- 900/2100 LTE-B3/ B40
- 802.11b/g/n; Wi-Fi Hotspot & Wi-Fi Direct
- Bluetooth™ 4.0 & Micro USB 2.0
- SENSORS: Light Sensor, Proximity sensor & Accelerometer
- GLOBAL POSITIONING SUPPORT: Yes, with A-GPS support
- FM SUPPORT: Yes
- INBOX ACCESSORIES: Device inclusive of Battery, USB Cable, Charger, Earphones, Warranty Card, User Manual, Protective Screen Guard
- DIMENSIONS: 152 x 77 x 8.2 mm
- AVAILABLE COLOURS: Royal Gold , Metallic Grey
