Family Magazine

Open Letter to My Kids: Please Ignore Canadian Tire's Father's Day Ad.

By Kenny Bodanis @KennyBodanis

Dear Kids,
It's almost Father's Day. Once again, other than Heather Reisman's intelligent reading suggestions, the majority of radio and television ads are recommending you buy me a power tool as a way of thanking me for being your dad.
You may have overheard a recent Canadian Tire ad on the radio, suggesting your hugs may be fine, but that they certainly don't compare to a brand new power tool.
I know you know better, but part of being a father is making sure you don't receive mixed signals, especially concerning my feelings towards you, or my priorities as a dad. 
I will never choose a reciprocating saw over one of your hugs; especially those special ones when you push me backwards onto the carpet in the den and bury your face in my neck while you're giggling.
I love those.
Don't ever bury a reciprocating saw in my neck, please. 
Perhaps the ad could have said: "We know your dad loves hugs; but he'd probably also love a belt sander!" But that would stray from the usual corporate Father's Day pattern of focusing on my janitorial skills, rather than those I've honed as a parent.

Canadian Tire

Canadian Tire Father's Day Sale items

In what is becoming an annual tradition, I want to reassure you the way to my heart is not with a circular saw.
I do love power tools, but not more than hugs.
The way to my heart is you.
The right tools just get the job done faster, and allow be to be with you that much quicker.  

Love, 
Dad. 

Related articles
Open Letter to My Kids: Please Ignore Canadian Tire's Father's Day Ad.
"Family Matters" Radio Column: When to Give Parental Advice, Picking Your Battles, Diaperless Babies
Open Letter to My Kids: Please Ignore Canadian Tire's Father's Day Ad.
This is not a post about Father's Day

You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • How Different Kinds of Bread Affect Blood Sugar Levels, Compared to Teaspoons...

    Different Kinds Bread Affect Blood Sugar Levels, Compared Teaspoons

    Think whole-grain bread is a good choice? Could it help you control your blood sugar? Not necessarily. If you look at the graph above (made by the eminent Dr.... Read more

    4 hours, 11 minutes ago by   Dietdoctor
    DIET & WEIGHT, HEALTH, HEALTHY LIVING, MEDICINE
  • Monday Musings.

    Monday Musings.

    Ugh, someone give me an IV of coffee, would ya?! This weekend was super busy but thankfully, it was well spent with my people. Since we’re moving (did you... Read more

    5 hours, 18 minutes ago by   Thesamanthashow
    LIFESTYLE, SELF EXPRESSION
  • Summer Summertime Essentials

    Summer Summertime Essentials

    Summer is here, and boy did it slam us here in DC. Less than a week ago I was shivering in a coat and today it's 85 degrees. While I transitioned my wardrobe... Read more

    5 hours, 30 minutes ago by   Wardrobeoxygen
    FASHION, SELF EXPRESSION, SHOPPING
  • Auronya College Aims To Answer The Unknown Future With Education 4.0

    Auronya College Aims Answer Unknown Future With Education

    ,Auronya College aims to break the barriers to imbibe revolutionary means of providing global standard education to the youth. It is an amalgamation of modern... Read more

    6 hours, 21 minutes ago by   Jaideep Khanduja
    DIARIES, SELF EXPRESSION
  • Oriflame The ONE Lip Sensation Vinyl Gel Lipstick Review, Swatches & Price India

    Oriflame Sensation Vinyl Lipstick Review, Swatches Price India

    Oriflame has recently launched some luscious and beautiful lipstick gels under ‘The ONE’ range. Yes, it’s a perfect combo of lips gloss+lipstick! Read more

    6 hours, 30 minutes ago by   Jayshreebhagat
    HAIR & BEAUTY
  • Brand24 – The Social Listening Tool You Need Today

    Brand24 Social Listening Tool Need Today

    Brand24 -A Social Listening Tool Brand24 is a social listening tool I learned about over on the Quora network. Not only does Brand24 monitor your social mention... Read more

    6 hours, 32 minutes ago by   Lisa
    SELF EXPRESSION, SOCIAL MEDIA, TECH
  • Easy Protein Noodle Lasagna

    Easy Protein Noodle Lasagna

    Meal plansGet lots of weekly low-carb meal plans, complete with shopping lists and everything, with our premium meal planner tool (free trial).... Read more

    7 hours, 4 minutes ago by   Dietdoctor
    DIET & WEIGHT, HEALTH, HEALTHY LIVING, MEDICINE
By Nick Robinson
posted on 12 June at 00:40

I was posting the comment below to my facebook page, and googled the ad for a picture to go with it, and this page came up. I'm glad I'm not the only Dad who puts the love of their child before material possessions! Hats off to all the Dads who value family over power tools! (or anything else). My fb post: i just want to say.. There's a 'Canadian Tire' radio commercial (Same as a 'White Store' for my USA friends) playing now for Father's Day, and it goes on about how "Dads could get a boring old hug, or a stick drawing from their kids, but nothing makes a Dad happier than Power Tools..." Well, Mr Corporate Conglomerate, I'll take a hug or personal drawing from my kids any day over some material item anytime and every time my kids want to give me one! Fathers Day or not! So sell your materialistic capitalist ideology to someone else who doesn't put family before material possessions, cause nothing can take the place of the love of my own children!

Paperblog Hot Topics

Magazines