Science Magazine

NYC DeLorean Cab Takes You Back to Your Future

Posted on the 19 December 2012 by Ningauble

Since NYC is the city with the worst rush hour congestions in the US, two advertising students figured out that DeLorean time machines would make the perfect means of transport in this metropolis.

The idea of turning DeLorean cars into cabs actually belonged to Michael Lubrano and Kim Yau, and it’s anything but new. The sad news is that the DeLorean cab does not exist and the chances of it becoming real in the future are pretty slim. At the time this project was created, the two were advertising students competing with others in the One Show Student contest.

As Mike Lubrano told Hyper Vocal: “Unfortunately the story isn’t as cool as it looks. This was an entry for a student advertising competition three years ago. It’s something my partner, Kim Yau, and I had entered for Nooka which was the client we had to solve for the 2010 One Show Student competition. As a very progressive brand with beautiful, futuristically designed products, we thought this was a cool promotional idea. Unfortunately the judges didn’t feel the same and we didn’t win. Also, this doesn’t exist in real life.”

Nooka, the company for which the two students created the campaign, is a fashion designer from New York that seems to give the future a lot of importance, hence the cab sign that says “Experience the future”. I can see why the judges did not like the idea. Lubrano did not use just any DeLorean, but one that resembles the famous car from the Back to the Future movies. This is a fact that is appreciated by geeks, but may not mean much to common people. The slogan the two students used is not that powerful, though, hence the decision of the judges.

Knowing that the electric DeLorean will be launched next year, it would more than nice to see some of these cars turned into cabs. Maybe a taxi company picks up the idea, even though electric cars are not yet affordable. As the two students suggested, cabs are a great way to advertise other companies, as a lot of people see them in various areas of the town. The same principle is used by trams and buses in some countries, mine included. Electric or not, the DeLorean cabs will certainly not get to generate 1.21 gigawatts.

Nooka NYC DeLorean Taxi NYC DeLorean Cab Takes You Back to Your Future Destination

Nooka NYC DeLorean Taxi 2 NYC DeLorean Cab Takes You Back to Your Future Destination

NYC DeLorean Cab Takes You Back to Your Future Destination

 


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • How Much Sleep Do We Need?

    The National Sleep Foundation has produced new guidelines on how much sleep we need throughout our life.  Along with a multi-disciplinary expert panel, the... Read more

    The 06 February 2015 by   Sharon Dalzell
    HOME
  • Take Your Sweetheart to The World’s Best Red Wines

    A glass of red wine is arguably a staple in a Valentine’s Day dinner. Sharing a bottle of red is not only romantic, but it also enhances and complements the... Read more

    The 06 February 2015 by   Healthytravelblog
    HEALTH, TRAVEL
  • 5 Fiction Books That Are Must Read in 2015

    Reading is one of the best ways of escaping reality and creating your own imaginary universe, at least for a couple of hours. Out of the numerous literary and... Read more

    The 06 February 2015 by   Gaurav Tiwari
    SCIENCE
  • Welcome to the Weekend…(the Power of a Kind Word)

    I was busy preparing my upcoming post, a mix of travel and humor (two of my favorite things), when I decided to slow it down and write a “Welcome to the Weekend... Read more

    The 06 February 2015 by   Stylemindchic
    HOME, LIFESTYLE
  • Comedy’s Captain Beefheart Twonkey Ruminates on Robot Arms and Replicants

    Paul Vickers talked to me from Edinburgh via Skype yesterdayPaul Vickers performs on stage as Mr Twonkey.“I went to art college and that’s when it all went... Read more

    The 06 February 2015 by   Thejohnfleming
    CULTURE, ENTERTAINMENT
  • Recipe | Oreo Cookie Crumb Bar

    I can't quite contain my excitement for this post, I wasn't even suppose to make it till next week but I just couldn't resist! Read more

    The 06 February 2015 by   Ourbabyblog
    FAMILY, SELF EXPRESSION
  • Game 52: Penguins at Flames

    The Western Canada road swing continues tonight in Calgary. Scouting the Flames (from the Penguins' website) - http://video.penguins.nhl.com/videoc... Read more

    The 06 February 2015 by   Kipper
    SPORTS

Add a comment

Magazines