Mathematically a zero is before 1 and not worth much, unless it's following another number like 1,000,000. But at Nike zero is something. It represents the beginning, the initial thought, the stroke of genius from which great things are forged. The Nike Air Max Zero is an idea that is 29 years in the making, before the 1. "In many ways the design was ahead of its time" says the shoe designer Tinker Hatfield, "The technology and materials available to us at the time weren't advanced enough to execute the original vision." Hence the creation of the Nike Air Max 1. Let's just say technology finally caught up the Zero contains all the latest innovations and this proud new creation is available for presale from March 22.
