Fashion Magazine

New York & Company Plans to Double the Eva Mendes Business

By A Beauty Feature @abeautyfeature

New York & Company, Inc. [NYSE:NWY] is continuing to build its ever-growing partnership with actress and fashion entrepreneur, Eva Mendes. The specialty retailer today announced that the Eva Mendes Collection will be expanded to over 50 shop-in-shops and 19 Eva Mendes boutiques. In addition to a very strong online business. Six New York & Company stores will be opening in the upcoming months. All offering an extended assortment of Eva’s eponymous collection.

One of the newest New York & Company locations is centered in one of Miami’s most iconic shopping centers, Dadeland Mall. The store will host Eva and some of Miami’s most loyal customers at the Grand Opening. Hundreds of guests are expected to arrive to meet Eva and take photos with the beloved actress. “It is such a thrill to open more stores, especially in the Miami Area,” Eva says. “I was born in Miami, so this city has always been dear to me.”

New York & Company plans to double the Eva Mendes business

New York & Company plans to double the Eva Mendes business

Eva’s newest collection—and largest yet—includes over 100 pieces ranging from apparel and shoes to handbags and jewelry. “It was important to me for my spring collection to include something for everyone. Which is also why we are currently offering more styles and inclusive sizing from 0 to 20,” Eva expresses. “I hope that by expanding my collection to additional locations. Even more women are able to find looks that fit their own personal tastes and lifestyles.”

“We marked an extraordinary milestone with Eva this past year, achieving over $50 million in sales, with a goal to reach over $100 million in the near term,” explains Greg Scott, CEO of New York & Company. “Eva has been a fantastic partner and I’m excited to see how this expansion will impact Eva’s fans. By expanding to six new stores and by designating more space to the 50 Eva shop-in-shops, we are introducing new clientele to her amazing collection while addressing the strong demand in these markets for both, the Eva Mendes Collection and our New York & Company brands.”

The new stores added to the New York & Company retail network are all stores in high-traffic shopping centers, including Dadeland Mall and Miami International Mall in the Miami-Metro area and Fashion Centre at Pentagon City in Arlington, VA. New York & Company reports high e-commerce activity in these areas and is opening these additional brick and mortar locations to enable customers to fully experience the brand.

New York & Company plans to double the Eva Mendes business

Apparel from the Eva Mendes Collection ranges from $46.95 to $129.95. The collection launches today in all New York & Company stores nationwide and online at nyandcompany.com. To download images of the collection click here.


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