‘You look exactly the same!’ While it’s great to hear that from someone you haven’t seen in years, you hope they don’t mean your hair. No woman enjoys wearing the same hairstyle day in and day out, much less for years together. We all love experimenting with our hair, whether its various styling products or instruments to make our hair look beautiful. In the attempt to look our best, we end up overlooking the daily damage we put our tresses through.
Knowingly or unknowingly, hair damage is often self-inflicted. A gamut of factors are responsible for damaging hair, not just on a superficial level but from deep within. Constant and excessive exposure to the sun and daily pollution may strip hair of its natural luster, making it weak, dull and lifeless.
Self-inflicted activities such as blow drying, straightening, perming, colouring, etc. may leave hair damaged. Continual exposure damages the hair at cellular level causing gaps in your hair. This results in recurring hair problems in spite of various efforts women make to keep their hair nourished and damage-free.
Recognizing this need to repair hair damage at a deeper level, Dove introduces the new Intense Repair Range with¼ moisture milk with Keratin Actives that goes deep within strands to reconstruct hair by strengthening it at its core. So now with the Dove Intense Repair range, you can have healthy beautiful hair that’s strong and resilient to damage. Dull and damaged hair is transformed into shiny and smooth hair.
Speaking about hair damage, Ms Meena Rajan, R&D Head – Hair Category said, “We all like experimenting with hair, but in the long run, damage takes its toll within the structure causing gaps due to severe damage of keratin. Dove Intense Repair range with Keratin Actives works at the cellular level of the hair structure and helps reconstruct damaged protein making the hair strong and resilient to damage.”
Mr. Srinandan Sundaram, General Manager Hair Care adds, “At Dove, we know that when hair problems keep coming back, it means something is amiss at the cellular level. Signs of hair damage never show up alone. If it’s breakage now then it’s dryness later. New Dove Intense Repair with Keratin Actives goes deep within strands to repair damage”
It may seem that understanding what causes ‘damage’ is half the battle against it but to win the other half, you need expert-care. So, say no to gaps. New Dove Intense Repair Range reconstructs hair at the cellular level making it strong and beautiful.
Say No to damage!
Dove Intense Repair Shampoo
Dove Intense Repair Shampoo contains Keratin Actives that go deep within to rebuild damaged hair at the cellular level. It removes build-up and gently cleanses your hair to give you hair that’s strong, beautiful and resilient to damage.
Directions to use: Apply to wet hair. Lather and rinse
Available in:
80ml
Rs. 68.00
650ml
Rs.349.00
180ml Rs.135.00 8 ml Rs. 3.00 340ml Rs.230.00 5.5ml Rs. 1.50 |
Dove Intense Repair Conditioner
Dove Intense Repair Conditioner contains Keratin Actives that reconstructs hair from within and nourishes it from root to tip. The light-weight formula won’t weigh your hair down, or cause your hair to feel greasy. It leaves hair feeling soft, smooth and beautiful
Directions to use: After shampooing, massage through hair. Rinse thoroughly after 1 to 3 minutes.
Available in:
75ml
Rs. 68.00
170ml Rs.135.00 7.5ml Rs. 4.00 |
Dove Intense Repair Hair Mask
Dove Intense Repair Mask protects your hair from damage caused due to excessive styling and exposure to chemicals. It makes your hair soft and smooth.
Directions to use: Use hair mask once a week before shampooing your hair. Once you’ve applied the mask, wrap your head with a shower cap. Rinse out the mask after 3 minutes and wash your hair with a gentle shampoo
Available in:
200ml Rs. 215.00 |
Did you know these about Hair Damage! (Fun facts)
It takes 1000 watts of electricity to blow-dry your hair each morning. That’s enough to power a mini refrigerator and a couple of lights!
Do you believe 100 hair brush strokes daily will make your hair shiny and voluminous? Over-brushing your hair results in split-ends and breakage
Towel drying hair can also lead to hair damage if done callously
A chic ponytail is a perfect accessory to any outfit. But did you know that tying up your locks actually harms your hair? Braids and ponytails are a go-to solution for bad hair days but make sure not to pull your hair too tightly otherwise hair breakage is inevitable
Do you tie your hair when they still wet? Hair that’s wet is more vulnerable to damage. Avoid brushing hair when it’s wet. If you absolutely have to, use a wide-toothed comb to gently detangle your tresses
Who doesn’t love to change their look once in a while? Colouring your hair is the easiest way to do that. But hair colours have ammonia that can leave hair dry and ends split. So what’s the solution? It’s best to choose a hair color that is ammonia-free and avoid colouring your hair too often
For Further Information, visit: http://www.avakashvedh.com/doveintenserepair
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