Milk Makeup has been causing quite a stir in the beauty community and taking the lead with this latest innovation to create what will be your go-to Spring/Summer go-to for lips and cheeks.
Milk Makeup are a skincare-infused makeup line, known for its clean beauty, cutting-edge products and inclusivity of all skins and genders. It is a brand I have been enjoying getting to know having tried their bestselling Hydro Primer, Bronzing/Contour Sticks and Lip Oils, which all reeled me in. The latest campaign got my attention on social media because of the lure of 'the jelly sweets theme', hence my excitement when this launch landed at my door.
Milk Makeup, Cooling Water Jelly Tints
Milk Makeup, Cooling Water Jelly Tints
... wearing shade Chill
COOLING WATER JELLY TINT | $24/ £22 (linked here)
A long-lasting lip and cheek stain with a hydrating, bouncy jelly texture that glides on for a sheer, buildable burst of color. This blush and lip stain is 90% natural, clean, vegan, cruelty-free, paraben-free, gluten-free, non-comedogenic, and non-acnegenic.Let's Chat Formula:
One of the standout features of the Cooling Water Jelly Tints is their revolutionary formula. Infused with Vegan Collagen that helps to firm, hydrating ingredients like watermelon and aloe vera, these tints not only provide a burst of color but also offer a hydrating and refreshing sensation upon application to the cheeks and lips. The lightweight, jelly-like consistency ensures a smooth and seamless glide, making it easy to achieve a natural, dewy finish. Apparently, you get 1000+ applications per stick.
Milk also advises, as do I, to not try to eat them. Its makeup people, NOT a jelly sweet.
Milk Makeup, Cooling Water Jelly Tints
Milk Makeup, Cooling Water Jelly Tints
Milk Makeup, Cooling Water Jelly Tints
Milk Makeup, Cooling Water Jelly Tints
Versatile Shades:
Milk Makeup understands the importance of inclusivity, and the Cooling Water Jelly Tints reflect this commitment with a versatile range of 4 shades, suitable for all skin tones. From subtle neutrals to vibrant pops of colour, there's a shade to complement every individual's unique style and preferences. The easy-to-blend formula allows for buildable coverage, letting you customise your look from a sheer hint of color to a more intense look.
BURST - poppy pink (more neutral)
SPRITZ - coral (more neutral)
CHILL - red (intense)
SPLASH - berry (intense)
Milk Makeup, Cooling Water Jelly Tints
Milk Makeup, Cooling Water Jelly Tints
Milk Makeup, Cooling Water Jelly Tints
Application
Cheeks:
Simply apply straight from the bullet onto the skin, and blend with fingertips or a brush, or take some off the bullet onto the brush directly. One important thing to remember is you need to blend quickly as these are a stain, hence they will set fast! So my advice is to do one cheek at a time. You can also under paint with them, ie apply before your foundation for a more natural diffused look.
Lips:
Apply straight from the bullet itself as it feels lovely and cooling! You can build up the intensity of color and we are simply as a light stain or build up the color more and apply a glass over the top (this is my favorite way!).
Cheeks; Chill, Lips: all shades with Werk Trip Lip Oil.
One layer will give you that light flush of colour, for no makeup, make-up kind of days, and a few layers will give a more intense blush look. The cooling effect also makes them ideal for a quick pick-me-up during warm weather or after a workout.
Milk Makeup, Cooling Water Jelly Tints
Tried + Tested Results
This is the product for those who find that their blusher and/or lipstick disappears and looks non-existent; because this stain will not go anywhere. It is truly fantastic! It shall be a summer staple for that juicy, sunkissed, glowy look that wears well and stays put in the heat. I was so impressed at just how vibrant and intense they really are the moment you touch the jelly with a finger, so just a little heads up, the first time you use these, the pigment is quite wet so your finger will be stained all day so don't touch if you don't want a coloured fingertip. Having had time to play with them, I love how instantly refreshing they feel on your skin, especially on the lips and the fact that they don't transfer. The Jelly texture just makes application so easy and mess-free and because they are a stain, it means that they will stay put all day long and trust me, I've tested them and they do. I found it really important to make sure you apply these before any powders as they can tend to go a bit patchy if you do, just use any powders lastly. I personally found I prefer to apply them with a blush brush direct from the bullet and apply them to my cheeks as it feels much easier to blend and looks more seamless, bouncy and dewy. Plus it's really easy to build up the intensity this way without disturbing the rest of your base.This is the first time I think I have ever enjoyed all shades in a product and actually love the brighter shades because once blended down, they just give that real pop of color that I like to wear. Chill is my favorite shade so far, but they are all gorgeous and so wearable.
One thing to note; The only thing I will say you do need to bear in mind, is because of the jelly texture, it's very delicate, which means the more you use it, the more likely it is to wear away or develop small indents in the jelly so just be mindful.
Milk Makeup, Cooling Water Jelly Tints
Summary
I can see why it sold out instantly in the US as I am absolutely in love with this product and highly recommend it to all skins and ages. It will be a Summer makeup staple and thank you Milk Makeup, for making makeup fun again. They have created a product that has not been done before yet is ultimately, gorgeous to wear. It really makes you want to play with makeup and experiment with color.
In brief, Jelly Tints offer a sheer burst of colour, are mess-free, feel super refreshing with skincare benefits, are long-wearing, multi-purpose and come in some really great shades!
Milk Makeup, Cooling Water Jelly Tints
Where to Shop
Available in US + Canada right now, and get ready from 4th March for Europe and from 18th March UK at MilkMakeup (here) Sephora, SpaceNK and Cult Beauty.
..... 'coolest - stain - ever'.
Kelly xx
*products sent as PR for review purposes only, not sponsored.
View this post on InstagramA post shared by Kelly Stanton (@kellilash)
