Business Magazine

Marketing Case Study: Using YouTube Video to Build Awareness

Posted on the 16 June 2011 by Chrisbrown @ChrisBrown330
viral video marketing with YouTube for brand awareness

Viral video marketing with YouTube for brand awareness

Are you trying to figure out how to build awareness and market your product or service using a low cost YouTube video?

Here’s a video case study of Norvacortex, a Dutch agency that did just that for under 1000 euros (about $1400.)

Using vinyl static cling with a pretend scrape and marketing info, the agency placed the cling on the side of expensive cars and filmed people’s reaction with a hidden camera. They made a video that went viral on social media networks. If you’re reading in a feed, click here to watch the short marketing case study video.

Interesting way to get a lot of attention for about $1500.

Caution: While they blurred the license plates, you will also want to get signed waivers from people who appeared in the film before using them in a viral video.

My guess is that since this video is a humor advertisement, all the people visable in the video are hired actors and have signed releases.

Just don’t forget this step yourself! Although the marketing materials and method they used is very low cost, a lawsuit could be expensive. Be safe and make sure you’re covered by having everyone in the video sign a model release.

You can watch the actual viral video here.

As the owner of a marketing agency, what I find especially interesting is the viewer count on their agency’s marketing video that followed. It was a great tactic for the agency posted a VIDEO RESPONSE to the first video, which helped the agency’s brand awareness as well.

When you post a video response to a popular video, you help your chances of increasing your search engine ranking within the YouTube search engine. It is important that your video really is in response to the original video and that it gets accepted by the first video’s author.

Read more here (check the comments too!) to learn about YouTube Ranking Optimization.

Have you attempted a viral video? What worked? What will you do differently next time?

Leave a comment below.


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Case Study: Bella Pictures Uses UpStream to Automate ROI Analysis

    Case Study: Bella Pictures Uses UpStream Automate Analysis

    Bella Pictures, a national wedding photography company, uses UpStream’s Expense Tracker to calculate Cost Per Lead (CPL) and Customer Acquisition Costs (CAC) fo... Read more

    By  Tchu
    BUSINESS, MARKETING & ADVERTISING
  • Review: Inbound Marketing

    Following very much in suit to the review we posted two weeks ago, this week’s review is on ‘Inbound Marketing’ by Brian Halligan Darmesh... Read more

    By  Cameronchell
    BUSINESS
  • Intercultural Communication and Awareness

    Intercultural Communication Awareness

    Duration – 2 daysCourse ObjectivesRecognition of how positive and open cultural attitudes towards other cultures can lead to co- operative relationships. Read more

    By  Combi31
    BUSINESS, CAREER, LIFE COACH
  • Finding Meaningful Work Starts With Self Awareness

    About three years ago I began to work with an Alexander Technique teacher. If you are not familiar with this technique it is a method of working with the body t... Read more

    By  Combi31
    BUSINESS, ECONOMICS, SOCIAL MEDIA, TECH
  • How to Build Community Online

    Build Community Online

    This is the fourth post in a series of 5 posts about blogging: why to start, how to start, how to get readers, how to build community and how to monetize your... Read more

    By  Ncrimaldi
    BUSINESS, CAREER, TECH
  • Developing Your Self-Awareness

    Developing Your Self-Awareness

    Do you want to start taking back control over your life?If you do, then a good place to start is to develop your self-awareness. Read more

    By  Combi31
    BUSINESS, ECONOMICS, SOCIAL MEDIA, TECH
  • Inbound Marketing Vs Outbound Marketing

    Inbound Marketing Outbound

    Marketing is evolving and here at LocalDirect we like to think we’re pretty ahead of the curve when it comes to delivering some of the newer marketing... Read more

    By  Localdirect
    MARKETING & ADVERTISING, TECH