Business Magazine

Marketing Case Study: Using YouTube Video to Build Awareness

Posted on the 16 June 2011 by Chrisbrown @ChrisBrown330
viral video marketing with YouTube for brand awareness

Viral video marketing with YouTube for brand awareness

Are you trying to figure out how to build awareness and market your product or service using a low cost YouTube video?

Here’s a video case study of Norvacortex, a Dutch agency that did just that for under 1000 euros (about $1400.)

Using vinyl static cling with a pretend scrape and marketing info, the agency placed the cling on the side of expensive cars and filmed people’s reaction with a hidden camera. They made a video that went viral on social media networks. If you’re reading in a feed, click here to watch the short marketing case study video.

Interesting way to get a lot of attention for about $1500.

Caution: While they blurred the license plates, you will also want to get signed waivers from people who appeared in the film before using them in a viral video.

My guess is that since this video is a humor advertisement, all the people visable in the video are hired actors and have signed releases.

Just don’t forget this step yourself! Although the marketing materials and method they used is very low cost, a lawsuit could be expensive. Be safe and make sure you’re covered by having everyone in the video sign a model release.

You can watch the actual viral video here.

As the owner of a marketing agency, what I find especially interesting is the viewer count on their agency’s marketing video that followed. It was a great tactic for the agency posted a VIDEO RESPONSE to the first video, which helped the agency’s brand awareness as well.

When you post a video response to a popular video, you help your chances of increasing your search engine ranking within the YouTube search engine. It is important that your video really is in response to the original video and that it gets accepted by the first video’s author.

Read more here (check the comments too!) to learn about YouTube Ranking Optimization.

Have you attempted a viral video? What worked? What will you do differently next time?

Leave a comment below.


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