Fashilosophy is always on the women's side, especially women of fashion, therefore we wanna talk about a new brand that just raised, has already done so much to talk about itself, for quality of its fashion concept and the initiatives to which it has joined, immediately creating a brand-loyalty relationship with its followers through a cross-media promotion and communication strategy, which emphasizes the great care that the brand reserves to virtual reality and blogging, now a reference point for fashionsystem.
Maggie Jeans, this is its name, offers us a strong and determined woman, who is aware of who is and what she wants. Not just a matter of jeans, but a real philosophy. Women will save the world, the pay-off chosen by Maggie Jeans, clearly expresses the message by combining the finest collections in a strong social spirit. Could you get anymore? Sure! During the last edition of FashionCamp, the MJ's team has launched a fresh and fun contest, "Looking for Maggie" with the aim of finding the real Maggie, the blogger who truly reflects the spirit of the brand, in flesh and blood...and MJ's jeans. The name of the winner will be announced in September and the girl chosen will become the editor of brand's blog for a whole year. That's great. The initiative has a very simple format of participation and you will find all the information here.
What you waiting for?!
Maggie Jeans's Facebook fanpage.
Community web coordinator & digital PR - Egizia Mondini.