LinkedIn announced a new program that lets brands embed a “follow company” button from the social network on their homepages.
This new update was announced on LinkedIn’s blog. It is similar to Liking a Facebook brand page or following them on Twitter. Followers will receive automatic updates from the brand in their LinkedIn feeds.
According to Mike Grishaver – senior product manager for Company Pages- explains that if you see the Follow Company button and you are logged onto LinkedIn, you will automatically follow the company.
The addition of the new follow company button comes after the social network has offered various social media plug-ins over the years. In 2010, LinkedIn introduced a “share” button that let users share articles they like with people in their network. In the same year also rolled out a “recommend” button that brands could install on their websites. With an amazing amount of 150 million members, the social media strategy of Linkedin to position itself as a marketing platform for brands is now a reality thanks to a well deployed strategy plan. Internal research shows that 70% of LinkedIn’s members follow or would follow a company on LinkedIn and 60% expect industry insights as well as news from the companies that they follow.
A LinkedIn representative says that the new button “marks the first phase of LinkedIn’s follower ecosystem strategy that will unfold over the coming weeks”.
How do you thik this new button will play in a overcrowded social media environment?. Share your opinion in the comment section bellow.
