LinkedIn is often the overlooked obvious network for business to engage their target audience. LinkedIn should be part of your business strategy.
Why is that? Many have the impression that only people job hunting are on LinkedIn. It’s not true! LinkedIn is a viable social network for Business and it’s executive team to have profiles and engage with customers. Business profiles should be on LinkedIn and here is why:
- Search engines index Company pages
- Page statistics are free
- You can add company product and service tabs
- You can also customize information on the Company profile, list the main website, address and phone number
- Administrator designation is easy, only company administrators can update the page
- Company administrators can post Company status updates with links
- The company status updates appear on your followers’ homepage
- Company status updates can be liked, shared and commented on
- Your target customers can find your business profile
- Companies can post job openings
- Administrators can control comments made on Company pages
Follow my company on LinkedIn by clicking my follow button
LinkedIn is the world’s largest professional network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals – [site: http://learn.linkedin.com/what-is-linkedin/ ]
Engaging your audience with Company status updates on LinkedIn was introduced in October 2011. By following a Company (your own or a competitors) the Company status updated appear in your homepage news feed. Viewers can comment, like or share with their own LinkedIn network. Given that any LinkedIn member can engage with the business Company page, it’s a great way to build engagement with customers. Why isn’t LinkedIn part of your business strategy?
Here is a video about Company status updates from LinkedIn. Start your Company page today by setting one up from your LinkedIn profile. Once you have followers start posting Company updates with these LinkedIn business strategy tips in mind:
- Maintain contact, keep posts fresh by including links to interesting company information
- Be authentic keep the message relevant
- Keep posts brief and punchy, shorter updates with a call to action and url link typically result in higher engagement
- Participate in the conversation, respond and add comments
- Spice up content with embedded images or videos from YouTube
- Involve employees, encourage employees to share updates to increase awareness
