Collaborating with the Dutch denim brand Denham, fashion independent Accent Clothing brought its customers for one day only, an exclusive fashion exhibition ‘From Virgin to Vintage’.
Held at Accent Menswear in Queens Arcade last Thursday 13th December, Denham showcased a visual display of how your denim can document your life. The exhibition consisted of a collection of different styles of Denham jeans which all started off the same, as Raw denim, completely untreated or washed in anyway, how all jeans start off: virgin. Each pair had been worn by a member of staff from Denham for over two years and washed a maximum of only three times!
Each jean was completely unique; it was hard to believe they once looked the same. Over time the different lifestyles of the owners had created a ‘one of a kind’ wash. The jeans which once looked untouched now had a vintage feel and each told a story about their owners; details such as what pocket they keep their wallet in or how active they are in their jeans.
‘You can personalise your jean on the way you live your life’, said Gary Shelton, Sales Manager at Denham.
This exclusive insight to how your jeans mold to you over time, allowed customers to preview how much a Raw pair of denim can change and become unique to that individual.
The event was a big success with entertainment provided by ‘Death on the Balcony’ and with goodies such as a FREE Denham t-shirt with every Denham purchase. The customers enjoyed the atmosphere with the ladies being treated to a glass of champagne and to an array of chocolates and the Men were kept hydrated with a complementary beer.
