By Chris Sheehy | Sidewalk Branding Company
While doing a website SEO audit for a prospect recently it seems I have discovered a business who – in the spirit of DIY SEOfortitude, scored a perfect 100% on their keyword usage!!!!
Their keywords were in all the right places – in their website addresses, META title & description, within the appropriate density ration in the body of text and in the right spots of their images. They really nailed it.
Unfortunately for them however - their DIY SEO efforts did NOT target their primary keywords and (as if it could be worse) the keywords in focus concentrate on their product instead of their buyers. The apparent thought process was focused on how they would search for their products instead of how their prospects could find them. A common mistake by amateur SEO practitioners and DIY SEOers alike.
Keyword research is affordable, and in the long run could pay big dividends; as does hiring a SEO firm with experience.Tagged: Rhode Island inbound marketing, rhode island keyword, Rhode Island local marketing, Rhode Island marketing, rhode island website optimization, ri seo
