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How Playboy Shaped the Architectural Taste and Attitude to Design of Modern Men

By Trendoffice @trendoffice
This is in short what the exhibition Playboy Architecture, 1953-1979 (September 29th – February 10th, 2013), organized by NAiM/Bureau-Europain Maastricht,The Netherlands, is about. It is centered around the research of Beatriz Colomina, a professor at the Princeton University School of Architecture on this connection, according to which “sexual revolution and architectural revolution are inseparable.” How Playboy shaped the architectural taste and attitude to design of modern men
How Playboy shaped the architectural taste and attitude to design of modern men
photos via  How Playboy shaped the architectural taste and attitude to design of modern men"The kind of modern house for which Nelson planned his near, geometric furniture – a house with open spaces, overlapping volumes, indoor-outdoor flow, and everything possible built in – placed the chair in the limelight. There it stands, in splendid isolation, the most conspicuous piece of furniture in the room. Fittingly, it was one of the top practitioners in that architectural style, Eero Saarinen, who first realized that a different sort of design for a chair was now needed: a chair whose front, back and profile were not discrete views seen in the classical perspective of three separate planes, but a fully rounded object with a form strong enough to stand as an important punctuation mark, complete from any angle. But even that major objective was not the sum of Saarinen’s intent. He also wanted to create a distinctly modern chair, employing industrial materials, that would afford not only the physical fact of comfort, but also the visual atmosphere of comfort associated with traditional upholstered furniture. The now-classic Saarinen womb chair of 1948 was the superb result."   - the quote is from a famous article that was published in 1961, by Playboy titled Designs for Livingfeaturing modernist architects and designers George Nelson, Edward Wormley, Eero Saarinen, Harry Bertoia, Charles Eames and Jens Risom. Even this article is sufficient to consider that the magazine has obviously played a considerable role in those years for educating the male world - and throgh that the whole society about the values of modern design.
How Playboy shaped the architectural taste and attitude to design of modern men
How Playboy shaped the architectural taste and attitude to design of modern men

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