Pinterest garners more than 15% of Internet activity.
The social media powerhouse launched in 2009 has gained an impressive following of users with a wide array of interests ranging from creative home storage ideas to nature’s beauty, accompanied by inspirational words.
Pinterest can be used by almost any business to gain exposure and even improve website traffic.
Take a look at a few ways below that you can use Pinterest as part of your social media campaign to build your company’s online reputation.
Find Your Niche
The first major step in learning how Pinterest can be used to build your company’s online presence is finding your company’s niche and audience on Pinterest.
If you are an e-commerce site that sells specialized foreign car parts, then your audience might be partially made up of those that share and collect foreign cars images and pins.
Perform a quick Pinterest search for products or services that complement your products and service as well as any other things that you think can visually represent what your company stands for.
Utilize Pinterest’s Group Board to aid you in discovering others to follow as well as uncover ways to quickly become active within your Pinterest community.
Understand the Many Features of Pinterest
Pinterest is a relatively easy social media platform to understand.
The best and most useful way to use Pinterest as part of your business’s marketing strategy is to understand its many features and platform language. As you discover the features of Pinterest you will learn that pinning something to a board is very similar to Tweeting or updating your Facebook status.
It also pays to discover the features of Pinterest because you quickly begin to recognize the parts of the platform that will most likely deliver the tangible results you desire, such as using the “popular” page to gauge your audience’s appetites as well as understanding how and why to follow other Pinterest users.
Every feature on Pinterest can be used in a way to gain more exposure and to connect with your audience and those within your community in a non-threatening and friendly way.
As you begin using Pinterest for your business, remember to be creative, open-minded, and diligent, and discover how Pinterest can help your business grow.
