HIPPIES BEACH a new swimwear brand launching exclusively into David Jones stores for summer 2013. Designed in collaboration with the JETS Group, the collection delivers accessible and on trend swim, outerwear and accessory pieces targeting the beach-chic customer.
HIPPIES BEACH – new swimwear collection 2013 David Jones Australia
Go native with the tribal-inspired shapes that make up the intricate and energetic print Tribal Foulard. The splashes of triangles, circles and Aztec patterns create a dominant theme. A vision of utopian beauty is created with sculptural and exaggerated print and detailing designed to make the ultimate impact. The daring color combination of Persimmon nectarine contrasted with Bahama Blue and bold Black outlines keep this print seriously modern with high doses of contemporary style.
The HIPPIES BEACH collection includes beautiful designs, fabrics and prints and was designed with the ultimate beach beauty at the forefront targeting a fun-loving, free-spirited, new-age bohemian woman, capturing the essence of the Australian summer: Beach, sand, salt and sun. Inspired by beach chic, HIPPIES BEACH is the ultimate expression of modern individual style – relaxed, stylish and fun.
The HIPPIES BEACH Collection will consist of 7 unique stories each stunning, fashionable and bold and contain a combination of relaxed luxury and an eclectic mix of trend-on-trend Tribal, floral and art deco shapes and signature prints ensuring the label speaks to a new age contemporary women craving a point of difference this summer.
David Jones General Manager, Sophie Clark says, ‘We continually work to update our young women’s brand portfolio and the fun, vibrant HIPPIES collection is the perfect addition. The youthful designs with signature exotic prints and embellishments complement not only the JETS range but the David Jones swim offering, making us the ultimate destination for swimwear this summer.
The HIPPIES BEACH2013 Collection will be exclusive to all David Jones stores nationally and available in store and online from September.
