I spend a lot of time researching websites and social media profiles to see who is doing a FANTASTIC job providing awesome exposure for their brands.
Unfortunately, not everyone is rockin’ it in this area, and I want to make sure that this critical social media strategy is not overlooked going forward.
One area that really stands out for me is the ease that I can find social media “connect” buttons on a website or blog. I find that my eyes often focus on the top of the page, and many key people that I follow put them there, usually on the right hand side top corner. On the flip side, many people bury their social media connect buttons deep in to their website, and I have to go digging to find them. If I really like what they are doing, I will dig, but typically not – it is much to time consuming.
What I am going stress next may seem obvious, kind of “Intro To Social Media”, but humor me for a minute.
The more opportunities that you give people to connect with you, the greater the change that they actually will! People tend to be too busy, many are looking for the shortcut, and want the easiest ways to connect possible. So why not give them many opportunities to do so?
Here are some places that I make sure that I promote other places that people can connect with me:
Twitter Profile – Insert a link in the space provided under the tag line where you would like people to land and discover more about you. Perhaps your website, blog or even a Facebook Fan page.
LinkedIn Profile – There is a place on the template to include other social media profile links (and links to websites & blogs).
Facebook Fan Page Profile – Under the “About Page”, there are fields to include an email address, other accounts (which includes Twitter), and websites.
YouTube/Google+ Profile - Under the “About Page”, there is a “Links” section. You can add social media and website info there.
Pintrest Profile – There is a place to put your website link, but you can choose another social media link if you don’t have a website or blog
LinkedIn “Thanks For Connecting Note” – Every person that I connect with gets a “Thanks For Connecting” note. I always ask people where else I can connect with them, and provide the links to where they can connect with me. A shout out to Paul Castain for drilling this in to my head early in my online journey! You can check out Paul’s incredible work at http://yoursalesplaybook.com/
At The End Of Blog Posts – This is a great place to remind people where else they can connect with you, and give an email address and/or phone number if they have questions, or heck maybe even hire you :-)
On An Email Signature – I don’t recommend listing 8 places that they can connect with you after your name. That would be a little hard on the eyes. But list a couple of places, and change it up periodically; maybe once per month?
On Social Media Channels – Sounds kind of obvious, but you can Tweet “Hey stop by my website”, or post on Facebook how to connect with you on Twitter. You get the idea.
Post Other Ways To Connect On LinkedIn Groups – Some LinkedIn Groups have discussions that allow you to post links to specific social media profiles. If you want to know which groups I am a member of, shoot me an email at [email protected]
Please note – I have not taken the plunge yet on Instagram, Snapchat or other social media sites that the cool kids are on. But I am sure that there are similar features which allow you to include social media & website links (and potentially email addresses).
If you have any questions about improving your link coverage & website/blog visibility, please email me at [email protected]
Or reach out through the following social media channels:
Twitter
https://twitter.com/TimMushey73
https://www.facebook.com/SellLeadSucceed
(don’t forget to “like” to stay connected)
http://ca.linkedin.com/in/timmushey
Google+
https://plus.google.com/+TimMushey/posts
YouTube
http://www.youtube.com/user/TimMushey
Good luck getting your content out there, and remember never pass up on an opportunity to tell people all the places that they can find you.
