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Harvey Merchandise Ads Part 3: the 1970’s

Posted on the 08 March 2020 by Hmcurator
Harvey merchandise ad shows Casper jewelry

Continued from part 2:

Harvey merchandise ads part 2: the 1960’s

Today we conclude Rick Beckham’s scans of advertisements for Harvey merchandise with a total of thirteen from the 1970’s. We start with two from 1972:

Harvey merchandise ad shows Casper jewelry
Harvey merchandise ad from August, 1972. Scan by Rick Beckham.
Harvey merchandise ad shows the Harvey records
Harvey merchandise ad from October, 1972. Scan by Rick Beckham.

I have not seen any of that Casper jewelry, but we have talked about the Harvey records before. So now we know that of the five records made, the Richie Rich and Casper record was released first. It is interesting that the ad says you get one Casper comic, not the two we have seen in the bagged sets.

Next we have three ads from 1973:

Harvey merchandise ad shows Casper bed sheets
Harvey merchandise ad from February, 1973. Scan by Rick Beckham.
Harvey merchandise ad shows the Harvey records
Harvey merchandise ad from June, 1973. Scan by Rick Beckham.
Harvey merchandise ad shows the Harvey records
Harvey merchandise ad from November, 1973. Scan by Rick Beckham.

The first ad we have seen before. Then we see that the Sad Sack and Wendy record was the second record released, with two comic books, and if you order the Casper and Richie Rich record, you now get two comic books instead of one. Also note that the June ad says that Harvey plans on releasing a new record every two months, but by November, they have only released one more record, Spooky and Little Audrey. Moving on to 1974:

Harvey merchandise ad shows the Harvey records
Harvey merchandise ad from March, 1974. Scan by Rick Beckham.
Harvey merchandise ad shows the Harvey records
Harvey merchandise ad from July, 1974. Scan by Rick Beckham.

The next record released has Casper and Richie Rich together in one song, with Hot Stuff on the other side. After that is Sad Sack and Nap Sack on one side, with Baby Huey on the other. That is the last of the records Harvey made. The next ads are from 1975:

Harvey merchandise ad shows Casper doll, books and costume
Harvey merchandise ad from February, 1975. Scan by Rick Beckham.
Harvey merchandise ad shows the Casper watch
Harvey merchandise ad 1 of 3 from May, 1975. Scan by Rick Beckham.
Harvey merchandise ad shows Harvey plastic belts and charms
Harvey merchandise ad 2 of 3 from May, 1975. Scan by Rick Beckham.
Harvey merchandise ad shows the Casper Gift Box
Harvey merchandise ad 3 of 3 from May, 1975. Scan by Rick Beckham.

Casper gets a ton of merchandise, and we finally get to see the ad for the plastic belts! I am still looking for the Richie Rich belt for the permanent collection.

Harvey merchandise ad shows the Harvey records
Harvey merchandise ad from May, 1976. Scan by Rick Beckham.

In 1976, we see the whole line of Harvey records, now being sold as a set. We close out the 1970’s with my personal favorite ad:

Harvey merchandise ad shows the Richie Rich Big Money Game
Harvey merchandise ad from March, 1978. Scan by Rick Beckham.

I love the Big Money game, and have one in the permanent collection. I still have not figured out how to best photograph board games, but when I do, I will certainly create an exhibit for this game!

Many thanks to Rick for these scans, I need to continue his work and look through my own comic book collection to see if I can find any more ads. Next up, more guest exhibits!


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