The media enjoys providing society with a set of gender stereotypes that are widely considered to be ‘the norm’. Women are often portrayed as being unhappy with anything less than diamond encrusted skin, whilst a man’s idea of a great present is apparently a 6-pack of Carlsberg and a lifetime subscription to Sky Sports.
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Thankfully, real life is a lot less clear-cut than that. When it comes to buying and receiving gifts, women are usually happier with something that shows a little thought and men are able to display more imagination than your typical pot of yoghurt.
That doesn’t mean that men don’t find it difficult when trying to buy for their partner. Thankfully, we are able to help you, with this guide, to avoid any potential pitfalls.
Start small
No matter how tempting it might be to spend a month’s salary on something special for a new partner early on in a relationship to show just how strong your feelings for them are, it is best to begin small and allow yourself scope to improve as time goes on.
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Ignore what might have gone before in both yours and your partner’s previous relationship history, this is about the two of you now. Spending less on a gift doesn’t mean that you haven’t put any thought into it – in actual fact, in most cases, the opposite is likely to be true. Don’t be lulled into the trap that paying lots will mean more to your partner than something slightly cheaper but more suited to them.
Be Creative, Plan ahead
Think about what your partner likes and begin planning early. Keep your eyes open when out and about or searching online, as the chances are something will grab your attention. Grabbing your attention and keeping your attention are sadly two very different things, and it can be worth purchasing something while you think of it and keeping it to one side for a special occasion.
Consider non-material gifts as well. A spa weekend or a surprise trip away with your other half can show just as much thought and care as a well judged piece of jewelry.
Speak to an Expert
If you have something in mind, but don’t really know where to start then go and speak to the experts. Perhaps the time has come for you to shell out on a watch, a bracelet or even a ring. By going into a jeweller’s shop, particularly an independent one, you can achieve that little extra personal, bespoke flourish that will elevate a beautiful piece into a truly priceless one.
Independent jewellers not only have a great deal of expertise with which to advise you, but a passion for their craft as well that you cannot guarantee receiving at a chain retailer.
With thought and care, the tricky minefield of buying good presents for your significant other can be negotiated with a minimum amount of fuss. On top of that, it can provide an enormous amount of happiness and satisfaction for both you and them.
Featured images:
License: Royalty Free or iStock source: http://smartphotostock.com/uploads/preview/1/present.jpg
The author has worked in the jewelry sector for many years, working in many large jewellers before setting up her own independent shop, Tustains, in Leamington Spa. She takes pride in the high level of service she is able to offer when compared to the larger chains.
