Barry Schwartz is out this morning with a post on Search Engine Land that Google will be testing removing the divider between paid and organic listings.
From the article:
Google is testing not displaying the line break or line separator between the search ads at the top of the search results and the organic/free listings below the ads.
Frederik Hyldig, a reader, emailed us screen shots, which we cannot currently replicate, but we know Google is constantly testing user interface changes. In addition, we know Google tested bolder separators between the search ads and organic results about two months ago.
Check out the animated GIF demonstrating this on Search Engine Land
This is an interesting move by Google if true, I am sure it will set some people off and the FTC can expect a flood of emails.
