Get Content Ideas from Competitor Websites

Requires:

• SEMRush
• A computer
• The internet

If competitor has articles and blog posts inside a subfolder e.g. “buyers-guides” or “/blog” – make a note of the sub-folder name

• Add Competitor’s homepage URL in “Search Bar” on SEMRush Homepage
• Click “Organic Research”
• Click on the “Positions” tab
• Click on “Advanced Filter” and add the subfolder name e.g. “blog”
• Export Results into Excel
• Create a Pivot Table

• Use the settings below – you’ll need to change position to “average” instead of “sum of”:

• Tick the check-box for “URL” at the top
• Drag search volume, traffic and position into “Values” box at the bottom right
• Click the little arrow on the right of “Sum of Position” – go to “Value Field Settings” and choose “average”
• Analyse which articles get the most traffic (approximately) and have most potential

Obvs. the URLs of my competitor have been blacked-out in the image above

If the competitor has all their articles at the root domain level e.g.

https://barbend.com/best-weightlifting-belts/

Just use SEMRush – Organic Research – Positions tab and download and pivot the pages data – no need for advanced filter