In a article just published by Entrepreneur.com asking the question “Should I switch my company’s URL to one of the new domain extensions?“
I was pretty surprised to read that the article was basically based on the thoughts of Joseph Peterson who is a frequent commentator on TheDomains.com
Here are the first two questions and answers by Mr. Peterson
Should any business with a .com or .net domain switch to an extension that may describe its product or service better?
Not necessarily–.com will always be dominant. It works across all languages and borders, unlike English words such as .company or .cool. For branding purposes, .com is a nice blank and generic canvas. Microsoft is Microsoft, eBay is eBay, Amazon is Amazon, Wikipedia is Wikipedia–each is followed by .com. Such websites can only lose their brand authority and identity by relaunching tomorrow as Microsoft.technology, eBay.auction, Amazon.store or Pedia.wiki.
But what about businesses with burdensome URLs, such as TheLawOfficesOfInsertNameOfFirmHere.com?
Then it makes sense. In the case of your law-firm example, it works to change its URL to, say, the .legal domain name extension to simplify things.
You can read the entire article here and congrats to Joseph
Joseph was also interviewed for the post we referred to yesterday at europeandomaincentre.com which you should check out if you haven’t yet.
