Flippa – The Outlook for Digital Small Business Owners in 2023

Flippa published a lengthy report on the state of digital business owners. From their outlooks on recession, growth plans and kinds of assets owned, over 1,200 respondents were surveyed.

Millennials: The Force Behind Digital Businesses

Millennials, born 1981-1996, are dominating the digital world as our survey reveals 55% of digital business owners belong to this generation, with Gen X and Gen Z trailing behind.

Graph 1 shows the breakdown of respondents by generation: Born before 1946; Baby Boomer born between 1946-1964; Gen X born between 1965-1980; Millennial born between 1981-1996; Gen Z born between 1997-2012.

You can read the full report on the Flippa blog.