Bette Davis eyesIn the early 20th century, film director D.W. Griffith and Hollywood makeup artist Max Factor brought false lashes to the big screen. Movie stars, such as Bette Davis, Joan Crawford, Lauren Bacall and Carol Channing were regular lash wearers.A2007 Los Angeles Timesobituaryfor Hollywood makeup artist Monty Westmore, who worked with the legendary Crawford, noted that she did her own face. But it was his job "to lay out her makeup supplies and curl six pairs of her false eyelashes each morning before filming began."
Maybelline false lashes in the 1960's.
In the '60s,model Twiggymade false lashes so popular as many as 20 million pairs were sold a year,according to Racked.But getting them on your eye wasn't so easy.
Maybelline false eye lashes 1976
"They were mystifying!" says Jenny Bailly, the executive beauty director forAlluremagazine. Even though false lashes were the standard for movie stars, showgirls and models, for the laywoman they could be a bit of work."There was the glue, the strips — how do you get these things on and then how do you get them off," Bailly says.
Unyi Agba, a senior manager of marketing at Maybelline, says there's a growing demand for mascara that gives the false lash look.
