Jennifer Schoelwer wrote an article on the FairWinds Partners blog that delves into gaining momentum for branded top level domains. The article is focused on .brands, not generic strings open to everyone. The article takes a look at French bank BNP Paribas and the steps they have taken to explain their upcoming .bnpparibas to their customers. Jennifer ends the article, “It is clear is that brands will – and have – set a new standard for online trust and consumer experience.”
From the article:
While generic top-level domains like .SUCKS and .PORN have made headlines in the past few weeks, many in the domain name industry predict that 2015 will be the year that branded top level domains — such as .NIKE and .BMW — emerge as content-rich and secure consumer destinations on the Internet.
So with Q1 of 2015 behind us, are branded top-level domains beginning to emerge as appealing new destinations?
Yes.
As we have noted in earlier posts, large brands like Marriott International and luxury fashion brand Chloé have already launched their “nic” pages, the first step to launching more content across their branded top-top level domains.
Now French bank and financial services firm BNP Paribas has made waves in the .BRAND space by launching two customer-facing campaigns within its top-level domain.
Read the full article here
