New Resources for Facebook Marketers
Today Facebook has launched new educational resources that provide answers and training to all Facebook marketers, from small businesses to big brands and agencies.
Blueprint: Training for agencies and big brands
Blueprint is a new education program that trains agencies, partners and marketers on how to use Facebook, so they can create better campaigns that drive business results. Combining online courses, in-person training and certification, Blueprint offers training on everything from campaign optimization and how to use video on Facebook to effective ad measurement solutions.
The foundation of Blueprint is its eLearning center, which features over 35 online courses and has tracks organized by category, such as direct response marketing, as well as tracks designed for specific roles, such as digital buying. Blueprint eLearning easily integrates with other learning and development programs and offers reporting to track progress and results.
After participating in the beta, we found the content so valuable that we are working to integrate Blueprint into iProspect University, our internal learning and development program.” – Ben Wood, Global President, iProspect
The Blueprint eLearning center is available in English on desktop and mobile to anyone with a Facebook account. Later this year Blueprint will expand to other languages.
Learn How: Education for small businesses and new marketers
For small businesses and marketers new to Facebook, we’re introducing
Learn How, an online learning center that helps businesses do more with Facebook Pages and Ads. Using videos, images and step-by-step instructions, Learn How offers marketers answers to frequently asked questions, like how to create a Page or how to create a Custom Audience.
The Learn How content is organized to be flexible: you can use it cover a topic in-depth, or as a reference library to cover questions as they come up.
Learn How is currently available on desktop and mobile in 14 languages on the Facebook for Business website.
A refreshed Facebook for Business
Facebook also updated the
Facebook for Business website with a streamlined layout and new content that shows how businesses use Facebook to drive business goals. Home to
customer success stories and
the latest Facebook marketing news, Facebook for Business remains the primary resource hub for businesses using Facebook.
