Hair & Beauty Magazine

Event: Boss Jour Pour Femme

By Beautifulbuns

I’ve totally had a girl-crush on Gwyneth Paltrow since Seven and Sliding Doors, the latter in particular. If you haven’t watched it, omg you’ve totally missed out. Even though I must admit I’ve got a pretty low threshold for entertainment, Sliding Doors totally blew my mind and gave me a new perspective on life (I mean, I was just in JC during those days, and still so young, fresh and impressionable hurhurhur).

Anyhoos, I’m glad to say I totally had foresight in choosing my idols – Gwyneth has now become one of the most stylish actresses in Hollywood (sans her wardrobe malfunction at the Iron Man 3 premiere – totally aghast-), and has now become the face for the new fragrance from Boss, the Boss Jour pour Femme, which was launched last week at Ion Sky.

Boss Jour Launch
Walking into a Gwyneth exhibition at ION Sky

 

Boss Jour Launch (1)
Gwyneth! I see Gwyneth everywhereeeee muahaha

Boss Jour Launch (2)
There’s even a supposed Gwyneth dressing table – I’d like to think she’s more of a clean-line furniture lady though.

Boss Jour Launch (3)
Some scenes behind the making of the commercial

 

Boss Jour Launch (4)
And finally, the star of the day (besides Gwyneth of course) – the new Boss Jour pour Femme, inspired by the light (and therefore the launch event was held at ION sky, since it does have a lot of light). I also see how it totally resembles Gwyneth – white, gold (blonde) and classic.

 

Boss Jour Launch (5)
The Niot amd Jour versions – I’m liking the Jour version more cos it’s lighter with its notes of lime, grapefruit blossom, lily, freesia and honeysuckle.

 

Boss Jour Launch (6)

Boss Jour Launch (7)
Very purdee perfume tester sheets

 

Boss Jour Launch (8)a
And I totally couldn’t resist doing this to my photo – I was washing my hands after doing mah business in the toilet when ta-dah! suddenly I see this Boss Jour pour Femma body wash sitting innocently, perched at the most precarious corner of the wash basin.  I swear it was squeaking out “use me! use me!” and so I did. Heh. It left my hands feeling clean, soft and smelling gooooood (although the fragrance wasn’t as long-lasting as the body moisturiser)

 

Boss Jour pour Femme (should be) available at all leading department stores now. Lemme check for details and get back to you on pricing.

:)

 

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