Well, this doesn’t mean Ello is going full non-profit. According to an email sent out to all Ello users, “A Benefit Corporation is a new kind of for-profit company in the USA that exists to produce a benefit for society as a whole — not just to make money for its investors.”
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However, it provides a strong foundation for the Ello users to feel secure about the future of the Ello PBC charter as they vows to “never make money from selling ads; Ello shall never make money from selling user data; and In the event that Ello is ever sold, the new owners will have to comply by these terms.”
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