In a story appearing in the DailyMail,
Entitled Is the hashtag over? Looking at ads that ran during the Super Bowl on Sunday”
Out of 66 ads only 30% of them had a hashtag – while 41% included a URL
This year had a 15% decrease in number of hashtags used in commercials
Twitter handles were only shown in 5 commercials and Facebook in 4.
The statistics come from Marketing Land’s sixth annual Hashtag Bowl that counts hashtags, social media mentions and URLs in ads shown during Super Bowl, reports Danny Sullivan for Marketing Land.
Super Bowl XLVIII, which was played in 2014, broke the record for the most hashtags used in ads – 57%.Both 2013 and 2015 had 50%, but in 2012, only 12% of ads included a hashtag.
Good News For Domain Names for sure.
