Content Marketing is Just Like SEO… Only Better!

“-  Both are designed to generate exposure.  Why are you working so hard to get people to sign up for your email list?  For the same reason that you’re looking for the perfect longtail keyword to target — because it’s a way to get more people to buy your stuff! -  Both take expertise.  If you don’t know the first thing about how to write for the web, you’ll never have a successful content marketing strategy.  It’s no different than not understanding what an inbound link is and expecting to rank high in the search results.  Neither content marketing nor SEO lend themselves to “winging it”.  Without a specific, well-thought-out, expert plan, you’ll never master either one.” More>>>