Jill Chivers of Shop Your Wardrobe discuss the eternal question of which comes first when you’re shopping for clothes … color or style?
Why Colour is the most Important Factor when Choosing Garments
We both agree that color the most important factor when choosing a new garment. We discuss why color is more important than style when choosing a garment.
Should you already have clothes in your wardrobe that aren’t great colours, but you love the style, what to do? You don’t have to throw the baby out with the bathwater (as my mother used to say).
Instead, you can dye a garment to improve the color. Get tips on overdying garments here in this post.
Colour is the element that makes us look:
- vibrant
- alive
- healthy
and it communicates a psychological message (you can read up on the psychology of colours here) to understand what the colours you’re wearing communicate.
Not only that, the right colours will create a face focus (the wrong ones a body focus), and as I always say to my clients:
“If you’re looking in my eyes you’re not looking at my thighs”
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The style of clothes need to work with our bodies (body shape, proportions, variations) and also our personality (and if we want to stick with rules or break them).
But if you choose a garment in a color that really doesn’t flatter your complexion, one that washes you out, makes you look ill, or just drains you of life, then it doesn’t matter how great the style is, the color is wearing you and detracting from your ability to shine.
Yes, sticking to a color palette can make finding clothes harder when shopping, as color trends come and go quickly and not all colours are available at any one time. But sticking to a palette that suits you will, over time, give you a remarkable wardrobe that flatters you, that is easy to mix and match and create multiple and varied outfits from fewer garments.
With the myriad of clothes available, and the overwhelm many women feel when they first enter a store and wonder “what should I look at first?” color alone will help you to dismiss so many items that just won’t flatter you. It helps to sort the good from the trees.
So tell me …
When you shop, what do you look for first? Colour or style? How does each element impact on your shopping decisions? I’d love to know your thoughts!
