This festive season, CHARLES & KEITH broadens its presence in the Metaverse by venturing into the snow-covered mountains through the debut of CHARLES & KEITH IN THE ALPS within the Sandbox.
The special Yuletide update offers an interactive and entertaining way to experience the brand’s holiday wonderland. Fusing youthful exuberance and glamour in a unique Sandbox adventure akin to a cozy house party in a ski resort, the result is an alternate reality haven of sparkle and festive cheer.
Users can elevate their online experience by immersing themselves in the Alps for a virtual getaway: Exploring resort facilities such as the café, hot tub, restaurant, and observation deck and engaging in a discovery expedition – where players spawn in front of the iconic CHARLES & KEITH building, embark on in-game quests including a sledding race and snowball challenge – to collect snowflakes and redeem a CHARLES & KEITH NFT.
Available for purchase are a range of digital collectibles, including a Giant Snowflake Motif, Cosy Earmuffs Romilly Puffy Snow Boots, as well as a pet dog wearing the brand’s Metallic Bead-Embellished Pet Collar, and a CHARLES & KEITH Snow Motor.
Charles & Keith teams up with EMERGE Group to Harness Web 3 and IP Expertise, Partnering with Surgence, Avocado DAO, Ancient8 and PXN in the Intersection of Fashion and Technology. 
CHARLES & KEITH IN THE ALPSwill launch on The Sandbox on 30 November 2023.For more information, go to https://www.charleskeith.com/sg/holiday/sandbox.html.
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