Activision has announced today that Call of Duty: Advanced Warfare has become this year’s biggest entertainment launch.
The stat is "based on Call of Duty: Advanced Warfare retail and digital sell-through, and reported movie, music, and book gross sales, each for the first week following initial launch, according to publicly-available data, retail customer sell-through information, and internal Activision estimates".
Similarly, Activision confirmed Call of Duty: Advanced Warfare sales are up compared to the launch week of Call of Duty: Ghosts last year, though the staggered new-gen console launch will have impacted week one totals of Ghosts.
"Since Activision created the Call of Duty franchise in 2003, franchise revenues have exceeded $10 billion in sales worldwide, far exceeding box office receipts for such household movie franchises as Hunger Games, Transformers, Iron Man and Avengers, combined," said Bobby Kotick, CEO of Activision Blizzard. "Advanced Warfare is the biggest entertainment launch of 2014 in terms of revenue, surpassing all movie, music and book launches this year."
Eric Hirshberg, CEO of Activision Publishing added: "Sales and engagement are up through the first week compared to last year. Season Pass sales are up, as well. The game has been very positively reviewed and the response from fans has been tremendous. We believe Advanced Warfare will be the most successful game of the year and we thank our fans for making it the biggest entertainment launch of the year."
