BYS Turns 2, Introduces New Cosmetics for 2014!

BYS has just turned 2 years old last month, and as the company grows older it grows bolder! BYS is now in over 30 countries – with the whole of Europe under contract. Australia remains the company's biggest market, while Thailand and the Philippines are the most lucrative markets in Southeast Asia. Appealing to women in the 15 to 40 year old segment, BYS offers more than 1,000 products with over 100 products in 12 categories for the eyes alone! "BYS has proven that it is possible to produce innovative cosmetics without exorbitant price tags. Our affordable leading edge products have created a loyal base of followers and brand devotees. We hope to continue increasing our market share by remaining true to this vision," says Ed Aitken, founder of BYS, Australia’s leading affordable cosmetic brand. Here are some of the newly released products available:

HD Microfinish Powder, 5 g, Php 899.00

Angled Tip Liquid Eyeliner, 1.5 ml, Php499.00

Lip Colour Stick in Thistle Do, 1.5 g, Php 349.00

Liquid Illuminator, 20 ml, Php649.00

Luminizing Foundation Primer, 20 ml, Php1099.00

Among the new products recently rolled out to BYS’ 120 outlets throughout the Philippines in SM and Watson’s stores were foundation primers and other variants. Foundation Primer preps the skin for makeup. By providing extra moisture and protection, it allows makeup to glide on easily to the skin and also makes blending a cinch. It comes in variants that tackle skin concerns: Hydrating for dry skin, Brightening that works against dull skin, Color Correction to even out skin tone, and the Luminizing primer that gives a natural glow. Liquid Illuminator Strobe is a similar product that produces a pearlized, dewy effect on the skin. A light application results in a luminous and healthy glow. Sheer, lightweight on the skin, and perfect for highlighting cheeks and brow bones! Lip Tar is another cosmetic innovation now taking the market by storm. It can be used sparingly as a tint or full-on to provide maximum coverage. Despite the matte finish, BYS' lip tar formulation never cracks. It looks best on a bare face so the attention is focused on the lips. BYS is now currently available in 120 SM and Watson’s outlets in Metro Manila and in all key cities of the country. So products are easy to find and affordable.