Hello Fabs !!! I hope all is well and that you are staying stylish as usual . Beyonce and H&M ..yes it has been confirmed ! Check out the deets below Per Vogue.com :
The singer stars in the Swedish retailer's new campaign, modelling pieces inspired by her individual style. The singer also gave "personal input on the pieces seen in the campaign", confirmed a representative for the brand. The print and billboard images - which see her reclining on beach sun lounger and posing in swimwear by the sea - were shot by Inez van Lamsweerde and Vinoodh Matadin in the Bahamas earlier this year. The adverts will introduce the star: "Beyoncé as Mrs Carter in H&M" - tying in with the name of her upcoming world tour.
"I've always liked H&M's focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements - fire, water, earth and wind," said Knowles. "It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial." The summer campaign features swimwear and beachwear pieces - including a bikini from the H&M for Water collection, which raises money for WaterAid. The print adverts will launch alongside an accompanying television commercial - featuring a new Beyoncé song, Standing On The Sun.
"H&M's summer campaign starring Beyoncé is an epic fantasy, with glamour, drama and also a sense of paradise," said Donald Schneider, H&M's creative director. "It was amazing to watch her on the shoot make it all look effortless - a quality that makes her such an icon for women around the world. The campaign is the essence of Beyoncé, and also the essence of H&M this summer."
I for one can't wait to see what their collab will bring about but for the now the jury is still out . Either way H&M will see me this Spring/Summer !!
fierce and luv ♥
