Reblogged from Betsy Stone's The Philanthrophile:
We interrupt our series on strategic planning for nonprofits to check in on an important tactic. Although organizations like NTEN collect and report valuable benchmark data about online communication and fundraising by nonprofits, they usually survey nonprofits that are much larger than those in a community the size of Sacramento.
Starting in March 2010, I began collecting information about Sacramento nonprofits’ Facebook results.
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Very interesting glimpse by Betsy Stone at the growth in Facebook presence/following among Sacramento-based non-profit organizations over the past nine months.
