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Bearish Options In Play As Disney Shares Drop After Earnings

Posted on the 09 November 2012 by Phil's Stock World

Today’s tickers: DIS, VRA & PLCE

DIS - Walt Disney Co. – Just six weeks ago, shares in the operator of the happiest place on earth were hitting fresh all-time highs, peaking at $53.40 in the final week of September, on the heels of an impressive 40% rally since the start of 2012. More recently, however, the stock has been edging down off the September high, sliding roughly 6% ahead of Disney’s fourth-quarter earnings report released after the close on Thursday. Shares in Walt Disney Co. gave up another 5.75% today to trade at $47.17 just before midday on the East Coast after the company posted earnings in line with expectations and sales that missed analyst estimates. The final weeks of 2012 may see shares in Disney continue to pull back by the looks of activity in far out-of-the-money put options expiring in December. Some traders snapped up bearish contracts on DIS that may be profitable if shares slip to their lowest levels since May, purchasing around 1,000 puts at the Dec. $44 strike for an average premium of $0.58 apiece. Like-minded bears picked up roughly 400 puts at the lower Dec. $43 strike for an average of $0.40 apiece, and shelled out $0.29 per contract, on average, to buy more than 425 puts at the Dec. $42 striking price. Traders long the Dec. $42 strike puts stand ready to profit at expiration next month should Disney shares drop 11.5% from the current level to settle below an average breakeven price of $41.71.

VRA - Vera Bradley, Inc. – Fresh interest in Vera Bradley call options this morning suggests some traders are positioning for shares in the maker of handbags and accessories to rally as the 2012 calendar year draws to a close. The stock today trades down 2.5% to stand at $26.20 as of 11:30 a.m. ET. The jump in call activity arrives four weeks ahead of Vera Bradley’s third-quarter earnings report after the closing bell on…


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