According to AutoNews.com, Amazon launched Amazon Vehicles, a “car research portal where consumers can view and reviews of thousands of new and classic cars, while being able to upload photos and videos of their own rides.”
AutoNews.com went on to suggest that Amazon might migrate the service to a new gTLD or at least use a new gTLD as a redirect.
“Amazon already has several domain names that could serve its new research portal.”
“Amazon purchased six automotive-themed domains in January, including Amazon.Cars, Amazon.Car and Amazon.Auto. At the moment, the domains send people to the Amazon Automotive parts hub.”
“Online auction and shopping site eBay also has acquired an automotive domain. The site uses eBay.Cars to direct people to eBay Motors.”
The article goes on to quote Mike Ambrose, the COO of the XYZ registry which operates the .Cars, .Car and .Auto domain extensions as saying:
“Using the Amazon.Auto designation for Amazon Vehicles, for example, would not only be a branding play but could lead to increased search-engine traffic.”
“Ambrose has no direct knowledge of Amazon’s future plans, but wouldn’t be surprised to see the research site migrate to one of the new domains at some point.
He said: “I can’t predict the future, but we have seen big brands do it with these new automotive domain names in the past. They’re shorter, they’re more precise and they make sense.”
