Designer’s should be considered doctors.
No, I am not saying that the entire design industry take to performing open heart surgery.
What I am saying though, is that designers need to approach their clients and projects the way doctors do. That way, designers step out of the role of being so called technical “mac-monkeys” or “mouse-movers” and become the problem solver and solution provider for the clients design and marketing “ailments”.
What do you think? Should designers treat their clients like patients?