BYRRH is an aromatised wine-based apéritif made of red wine, mistelle, and quinine. Created in 1866, it was popular as a French apéritif. With its marketing and reputation as a "hygienic drink", Byrrh sold well in the early 20th century. It was even exported, despite the similarity of its name to "beer", complicating sales in English- and German-language speaking regions Brothers Pallade and Simon Violet, drapers from Thuir (France), decided to take advantage of the wine fever in the region to develop an apéritif wine flavored with cinchona. They mixed dry wines and mistelles and initially marketed the resulting product as a health drink or tonic. This was because the local apéritif producers were displeased about competition with their established brands. Rebranding the brothers' aperitif as a health drink got around this problem, and Byrrh was sold in pharmacies Interesting as I was doing my google search I came across a sign just like the above being sold on Etsy..!! (click on link) and an interesting post HERE using Byrrh in a cocktail. Enjoy if you do make a Cocktail !! ♥♥♥♥♥
Travel Magazine
When I was on my trip 1 year ago with Diane and Nigel we did a lot of sightseeing .. and as you know in France you can see so many different things. And one is the old signs . We came across this sign . (wonder if Diane remembers) Diane has a few blogs , here is a link to her PhotoDiary. 
BYRRH is an aromatised wine-based apéritif made of red wine, mistelle, and quinine. Created in 1866, it was popular as a French apéritif. With its marketing and reputation as a "hygienic drink", Byrrh sold well in the early 20th century. It was even exported, despite the similarity of its name to "beer", complicating sales in English- and German-language speaking regions Brothers Pallade and Simon Violet, drapers from Thuir (France), decided to take advantage of the wine fever in the region to develop an apéritif wine flavored with cinchona. They mixed dry wines and mistelles and initially marketed the resulting product as a health drink or tonic. This was because the local apéritif producers were displeased about competition with their established brands. Rebranding the brothers' aperitif as a health drink got around this problem, and Byrrh was sold in pharmacies Interesting as I was doing my google search I came across a sign just like the above being sold on Etsy..!! (click on link) and an interesting post HERE using Byrrh in a cocktail. Enjoy if you do make a Cocktail !! ♥♥♥♥♥
BYRRH is an aromatised wine-based apéritif made of red wine, mistelle, and quinine. Created in 1866, it was popular as a French apéritif. With its marketing and reputation as a "hygienic drink", Byrrh sold well in the early 20th century. It was even exported, despite the similarity of its name to "beer", complicating sales in English- and German-language speaking regions Brothers Pallade and Simon Violet, drapers from Thuir (France), decided to take advantage of the wine fever in the region to develop an apéritif wine flavored with cinchona. They mixed dry wines and mistelles and initially marketed the resulting product as a health drink or tonic. This was because the local apéritif producers were displeased about competition with their established brands. Rebranding the brothers' aperitif as a health drink got around this problem, and Byrrh was sold in pharmacies Interesting as I was doing my google search I came across a sign just like the above being sold on Etsy..!! (click on link) and an interesting post HERE using Byrrh in a cocktail. Enjoy if you do make a Cocktail !! ♥♥♥♥♥
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