The beauty and health industry is rapidly evolving, with big money at stake, and each year new types of services emerge as lucrative opportunities for newcomers. One of the well-established services in the market is eyebrow tattooing.
Elena Nechaeva stands out as a prominent figure in this field, being one of the world's top masters and trainers in permanent makeup. She is the founder of the ReBrow.me network of eyebrow tattoo studios and permanent makeup schools. Additionally, she is the owner of her own production facility for NE Pigments, a brand that holds 25% of the market share and ranks among the top three pigment manufacturers. Elena also manages a YouTube channel with 100,000 subscribers and an Instagram account with 60,000 followers.
We had the privilege of interviewing Elena, where she shared insights about her journey, business projects, perspectives on the permanent makeup industry, as well as her ambitions and plans for the future.
Could you tell us a little bit about yourself and how you started your journey in the field of permanent makeup and microblading?My name is Elena Nechaeva, and I am a passionate entrepreneur and an expert in the field of permanent makeup and microblading. My journey began several years ago when I discovered my love for beauty and the transformative power of enhancing one's features through permanent makeup. I underwent extensive training and certifications to master the art of microblading and started my own studio, ReBrow.me, to offer high-quality services to clients.
What motivated you to start your own business in the field of permanent makeup?The motivation behind starting my own business was driven by my desire to create a space where I could combine my artistic talent with my passion for helping others feel confident and beautiful. I saw a need for skilled and dedicated professionals who could deliver exceptional results in permanent makeup. This inspired me to establish ReBrow.me and provide top-notch services to clients seeking natural-looking enhancements.
Could you tell us about your business projects and the services you offer at ReBrow.me?ReBrow.me is a leading chain of studios specializing in microblading and permanent makeup. We offer a range of services, including eyebrow microblading, eyeliner tattooing, and lip shading. Our goal is to enhance our clients' natural beauty and provide long-lasting results. We pride ourselves on using high-quality pigments and employing skilled technicians who are trained in the latest techniques to deliver outstanding outcomes.
What sets ReBrow.me apart from other permanent makeup studios?At ReBrow.me, we prioritize customer satisfaction and safety. Our commitment to excellence, attention to detail, and personalized approach make us stand out in the industry. We prioritize the client's desires and features, ensuring that each procedure is tailored to their unique needs. Moreover, our strict adherence to hygiene standards and the use of premium pigments contribute to our reputation as a trusted and reliable choice for permanent makeup services.
How do you ensure the quality of your work and maintain high standards in your studios?Quality is of utmost importance to me, and I ensure it through a combination of factors. Firstly, I invest in continuous education and training to stay updated on the latest techniques and industry advancements. Additionally, I use premium-quality pigments and state-of-the-art equipment in all procedures. Finally, I carefully select and train my team to uphold the highest standards of professionalism and precision.
