After 53 Years, Starbucks Is Making a Risky Change. It’s the Smartest Idea I’ve Seen Yet

The company is rolling out a new way to brew coffee in all of its stores. You-like most people-probably think of Starbucks as a coffee shop. And, for most of its existence, it has been exactly that. It's the place where you go for a cup of coffee or a latte or whatever Venti iced concoction ...

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