I like that that LinkedIn isn’t copying the Twitter and Facebook formats by offering so many of the same features.
Instead LinkedIn is focusing on what makes their social network unique: business professionals!
How to Market Your Business on LinkedIn
If you are in charge of the brand and marketing for your company, make sure you’ve recently reviewed the company section of LinkedIn and updated your company profile to include the services and products your company provides to clients and customers.
I have found that people really like to watch videos and LinkedIn makes it easy to pop your company’s video into the LinkedIn profile by just copying the URL for your video.
If you want to include a video in your own professional page on LinkedIn check out this blog post about how to add videos to your LinkedIn account.
This marketing video is an example of a montage video from a digital video company near Akron/Canton Ohio, Buckeye Digital Video Productions, owned by a client of mine.